“Muslims are the majority in this country. So, not having them as clients means that you are losing a sizeable market share.” – Thomas Tsao on the halal economy opportunities in Southeast Asia.

Trends: Opportunities in the halal economy

The word “halal”, or what is deemed permissible in Islam, used to be applied to mainly food and drink. But today, it encompasses a much broader area of products and services, including healthcare, travel and tourism, financial services, pharmaceuticals and cosmetics. The halal economy is huge and is set to grow even further.


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